Event: SITEX 2011
Date: 27 November 2011
Venue: Singapore Expo Hall 5
Style! Emcee:
"Five sets only! Original price $1299. Right now Special price! $999.. $999..."
Sounds familiar? Anyone who has been to any consumer electronics show would have heard this a thousand, if not a million times. It never fail to attract buyers and bargain hunters. They are smart and they know when good offers come their way.
"At the count of 3. If you want it, raise your hand after the count of 3. One... Two... Three...!!"
Among the crowd, these well-researched shoppers will never fail to be faster than the rest. More and more IT show visitors are getting very well-informed, with mobile devices surfing the internet forums for best deals within the IT show. Sounds like guerilla shopping? You bet.
In the past, it was going around collecting brochures, copying prices and freebies. Then, going home to deliberate and sniff out the best deals. Times have changed. Visitors see the prices and immediately share the info with everyone else via social media. Not only is this faster, but the visitor has also become the marketing advocate for the retailer.
Now you know, at the next IT show, you don't have to be there personally to collect the product offer brochures and copy prices (because you can get them all online). But one good reason you must still visit the next IT show....
Be the first to raise your hand when I count "1... 2... 3!"
Cheers and see you all soon,
Style! Emcee Richard
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