Singapore Airlines New Products Launch in Beijing

Event: Singapore Airlines New Products Launch in Beijing
Date: 27th Jun 2008
Venue: China World Hotel, Beijing, China
Event Production: TBWA - Auditoire China
Pax: 120

Style! Emcee:

My first debut event in Beijing and second event in China. The first was in Dec 2006 in Shanghai. Now here's the second one.

The event was held for the whole day, with 2 sessions, one from 2.30pm - 5.30pm and the other from 7pm - 10.30pm.

First Segment: Media Launch (2.30pm - 5.30pm)

Audience from major media companies, including broadcasting stations, were invited to catch a glimpse of the latest products offering on the Airbus A380 (super jumbo in the sky) and the Boeing 777-300ER.

There was a question and answer session, with our guest of honour from Singapore Airlines Mr Yap Kim Wah, Senior Vice President Products and Services who chaired the panel of speakers. The guest of honour also delivered his presentation earlier, sharing with everyone some of the luxurious features found in the cabin of the two new aircrafts.

The finale of the session was amazing. After a video presentation, the huge screen was slowly drawn to the side, together a spectacle of lights and sounds, revealing the tempting A380 suite, B777-300ER widest First Class Seat and other wholesome surprises. Audience were invited to step up to the stage and right into the exhibition behind the screen.

Second Segment: PPS Launch (7.00pm - 10.30pm)

The evening event was catered to the PPS club members, also known in full as Priority Passenger Service (PPS). Membership for PPS is earned via miles and value flown with Singapore Airlines. Invited guests brought along their partners and business associates, all waiting to witness and discover for themselves the splendour and delight of the new A380 suite class.

The fifth Airbus A380 delivered to Singapore Airlines will be used on the Singapore - Beijing sector for a week (2nd - 8th Aug) leading up to the Olympics. Additionally the Boeing 777-300ER will be flying the Singapore - Beijing sector from 1st July. For our frequent flyer passengers, it presents a whole new flying experience.

As Singapore Airlines puts it "Travelling in a new light"...

The audience came from all parts of the world and have been flying with Singapore Airlines for many many years. Some of them have businesses here and some of them specially flew in for this event. It was indeed my honour and pleasure to meet these well-acoomplished guests and to host the event for them.

There were free flow of red and white wines, beers, cold canapes and other delicacies that were served rounds after rounds.

One of the highlight for the night was a lucky draw and two lucky winners were drawn and they walked away with krisflyer miles that are equivalent to a free return ticket on the Singapore - Beijing sector on business class! I could share the elation and thumping joy when names were being announced. Just imagine if you were one of the winners....

The event company that managed the entire production was Auditoire China, a subsidiary of TBWA.

I had a wonderful event. Guests were enjoying themselves. It was awesome!