Delivering Value For Your Client's Event.. "Not Every Event Needs A Mass Finale!"
As an emcee, I wouldn't be surprised if you came across event programming that require the emcee to end off the evening with what we call a mass finale - an activity where everyone participates. Human train, mass dance, disco draw, colours web, motivational cheer, etc.
While it makes perfect sense to help the photographer get great shots of everyone smiling, hands up in the air (see below), we should be aware as emcees that the success of any event or your success as an emcee is not solely determined by the mass finale, nor should you feel under tremendous pressure to get everyone onto the dance floor (or front of stage).
While we all as emcees do feel good "partying the crowd" - seeing masses of audience moving and grooving to the beats, cheering and shouting - and making us feel like a rock star on stage, we should always ask ourselves one important question... Does this deliver value for my client's event?
As emcees, instead of asking "How do I look good and leave the best impression?", the key to a successful emcee career is to turn your attention to your client and ask "What can I do for my client to best suit the needs of the organizer and the audience?"
Show business is still BUSINESS...
... And business is about delivering value while meeting the needs of your clients.
Remember, the next time you meet your clients to discuss event programming:
Letting them know what you do best on stage is important as an affirmation of your experience and skills. But letting them share with you what they wish to see at their event is delivering value.
Don't win the battle and lose the war. We sometimes focus too much on the audience, trying to leave a great impression and grow our reputation. In return, we may have failed to meet the needs of our clients/ organizers.
Align your success with your client's, is the best way to build your emcee reputation.
Cheers and have fun,
Richard Style
Emcee Richard Style has established his popularity as a comedian emcee within Singapore's events and entertainment scene through the past 14 years. Armed with his flair in local and foreign languages, as well as his impressive ability to engage his audience, Emcee Richard Style has been successful in winning the trust, hearts and laughter of both his audience and clients over the years!